Taylor Swift is Spotify’s most-streamed artist globally in 2023.
Spotify has revealed its annual Wrapped campaign for the past year and the ‘Anti-Hero hitmaker has overtaken Bad Bunny to take the title, bringing an end to three years of dominance for the Puerto Rican rapper.
Taylor surpassed 26.1 billion streams worldwide since the start of the year, and she was the most-streamed artist in the US and the UK.
The 33-year-old pop star and Bad Bunny were ahead of The Weeknd, Drake and Peso Pluma who made up the rest of the most-streamed artists globally.
To celebrate Swift’s achievement, Spotify unveiled 21 puzzle pieces on billboards around the globe, including Sao Paulo and Jakarta, teasing her accomplishment in the 48-hour lead-up to Wrapped’s launch.
Now, when fans stream her music on the platform, the progress bar will change colours to reflect the corresponding era colour and the progress button will turn into a sparkle.
Users who are in the top percentage of listeners of her songs will receive a special thank you m video message from Taylor.