CEO of Move Wants Travel Brand Recognition in Post-AirAsia Era

(Bloomberg) -- After ditching the AirAsia Superapp name and rebranding as Move in September, Capital A Bhd’s digital arm wants to become an established and widely recognized online travel agency in Southeast Asia.

Move already has 15.4 million active monthly users in the region and a share of about 10% of its estimated $30 billion travel market, Chief Executive Officer Nadia Omer said in an interview with Bloomberg News.

The company, based in Kuala Lumpur, sells flights, hotels, travel insurance, fintech products and offers ride-hailing services specializing in airport journeys.

Read More: Capital A Sees Non-Airline Business Becoming Top Revenue Source

“The real inflection point in e-commerce, which I see happening in the next two to three years, is in travel,” Nadia said in Kuala Lumpur on Thursday, the same day Capital A reported Move posted revenue of 171.4 million ringgit ($37 million) for the third quarter, up 68% year-on-year.

Edited excerpts from the interview with Omer, who became CEO in October: